RAW. What is it? Maybe you’ve heard of it, but you don’t know exactly what it is or what it does. Maybe you’ve heard that it’s the best format to photograph with, but want to know why. Well, here we will give you a brief introduction into what RAW format is, 10 good reasons why you should be shooting it RAW and not JPEG, as well as some cons to shooting in RAW format. Feel free to comment and let us know what points we missed, what points you agree or disagree with, or anything else!